Walla Walla, Wash. – The Walla Walla Sweets announced Monday the launch of a newly redesigned, fully optimized website, wallawallasweets.com. As the team enters their 9th season of play in the West Coast League, team leadership determined it was time for a facelift.
“When we first launched our website nine years ago, many of the features were on the cutting edge of technology,” said Sweets president Zachary Fraser. “Technology has grown by leaps and bounds since then and we felt it was an appropriate time to upgrade.”
The new website features upgrades to many of the things fans have come to love, including an automated Sweets video feed, team news, and upcoming game and ticket information accessible throughout the site. In addition to the staples, the new site will feature up to date league stats during the season, a sleek and modern Game Center showcasing details for each game (starting pitcher, team records and statistics, and promotions), social buttons to make sharing information with family and friends easier, plus more.
“In redesigning this site we put a lot of focus on our fans,” added Fraser. “In addition to a seamless and user-friendly interface, it was important that we work toward creating more in-depth content areas where fans can interact and get to know our organization more closely.”
The Sweets have partnered with local marketing and design agency Wonderboy Creative on the project. While there are many design and development agencies out there, it was Wonderboy’s ability to customize the website around baseball’s nuances that made them the clear choice.
“We love challenges like this and we are thrilled to work with Zachary and his team to develop an improved solution,” said Wonderboy partner Katie Biagi. “We have an intimate and unique connection to the Sweets and baseball in general that allowed us to approach this differently than most projects.”
While fans will enjoy the front-end of the site, it’s the fully customized content management areas on the backend that bring the site up to date. A challenge with a lot of websites, and a challenge with the Sweets previous site, is the need to input the same material more than once in order to ensure it displays in various locations on the website. One of the top priorities for both the Sweets and Wonderboy was to create an easier to use backend for front office staff and eliminate the need for duplicate input.
“We, like Zachary and the Sweets, dream big then figure out a way to make things happen,” continued Biagi. “We were all able to put our heads together and build a site that hopefully brings fans closer to the game, while saving the Sweets staff time to focus on getting ready for the season.”
Some cool features to explore include the roster, complete with more in-depth information, including social follow options to keep up with your favorite Sweets players, and a unique mobile roster view. Both the listed and calendar view schedule feature the above mentioned game center. Additionally, each WCL team has its own page, allowing fans to learn more about Sweets opponents as well as find out when the team will face off against them during the season.
“We are very proud of our new website,” added Fraser. “It represents an investment in our fans and team that we hope everyone will enjoy exploring as much as we do.”